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Transforming Search Engine Marketing The chart above shows actual client data. This is a particularly interesting and clear case study because prior to and during this period the client marketed only on the Web and only using Adwords.
PPC had been quite successful for the client, but the client felt that professional attention to their PPC program would be beneficial. As soon as Aderit began work on the account the client's traffic dramatically increased.
Correspondingly, there was also a large increase in PPC spending. The large traffic increase was achieved by adding large numbers of relevant terms to the PPC campaigns that the client had overlooked.
In our experience, this is entirely normal. While Adwords is set up so that companies can create their own PPC advertising campaigns, PPC advertising is so inherently complex that it takes a professional to get the campaigns to perform anywhere near optimal levels.
Since the client already had a long track record of PPC advertising and had an established, successful bidding strategy, we stuck with that strategy during the first few days of our work on the campaign. However, it was quickly apparent that the client's original bidding strategy for PPC was unnecessarily high, and that CPC could be dramatically reduced at the cost of only a modest reduction in traffic.
The client sells a product that is a considered purchase.
Buyers do not buy it the first time they come to the site. They think about it and research the purchase. Typically it takes buyers anywhere from a week to over a month between their first visit to the site and when they actually buy.
At time C the program had been in place a bit more than a week, and the sales improvements began to show. As the campaign progressed we began to get a usable amount of conversion data.
We determined that we had over-corrected a bit on tightening the bidding strategy, and we began analyzing the data to identify where increased bidding increased the ROI. This continued for about half a month until we had dialed into the optimal zone for PPC spending.
Not only did the clients sales double as a result of Aderits enhancements to their PPC program, their sales were much more profitable, too.Case Studies. Our digital marketing agency helps over 80 companies to increase consumer loyalty and find new customers online. Here, you’ll find a selection of our expert work.
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Select any of the popular topics below to narrow your search. At Pure Digital Marketing our clients are constantly informed how their internet marketing efforts have produced a quantifiable return on investment.