Marketing strategy for the state kerala

Diversity in India is a known concept in India and its worth to market these diversities through tourism and Indian tourism and travel industry is estimated to be Rs Billion rupees as per Dun and Bradstreet. Let us see how Kerala is pitching to Foreign and Domestic tourists. Framework of Kerala Tourism- This framework below is as per the National Tourism policy for Kerala State on which the whole strategy is formulated. A Case Study Ministry of Tourism Government of India and CRISIL The implementation of this framework leaded to tourism development and the feedback received from domestic and international tourist were that they wanted to revisit the state and What Kerala has done is that it has made tourism a sustainable business venture and developed on a positioning strategy with proper Tourism Marketing Communication Mix.

Marketing strategy for the state kerala

Solutions Digital DNA It is very important for any brand to correctly identify the true value it offers — the essential ingredients in its DNA — to be able to connect with customers with the value proposition best suited to them and best fulfilled by the marketer.

Similarly, we at ValueFirst believe it is just as important for us to identify the ingredients of our DNA to offer what we can do best. With our TSV2 value proposition, we help brands achieve maximum reach Touchcreate strong brand recall and keep the customer mindshare Sonicexpand presence to be found at the right places Verbaland appear at their best to provide a great user experience Visual.

With these four digital capabilities in our DNA, we can help brands achieve their desired objectives in meeting challenges and making the best use of opportunities presented by digital marketing platforms.

Enterprise Communication Communication is crucial and important to every organisation. From customers to employees to vendors to shareholders, an organisation needs to keep continuously interacting to explain value propositions, keep them updated, manage expectations, prepare them for future, build confidence in it, and to do much more.

Successful and effective communication has traditionally helped enterprises build and maintain reputation. However, while the advent of technology has opened a multitude of new untapped markets and marketing channels, it has also perplexed several enterprises with little clue on how to use it for the best.

This is where we, ValueFirst, come into the picture. We are here to guide you through the present and future of the marketing era. ValueFirst provides solutions and services to make communication easy for you.

With services like SMS, voice messages, short codes, long codes, missed calls and e-mails, we build a strong communication bridge between you and your customers in the new era.

We also provide you with mobile apps, with which, you can take the interactivity with your users to a whole new level. We are the voice that reaches out to the customers and stakeholders with your message that they must associate with.

Publishing In the digital world, where content is the primary draw for users, it has become extremely crucial for the marketers to think like publishers. We at ValueFirst help you do just that. We understand that message delivery in the digital world is very different from that on the traditional media.

Topper Abhiram G. Provides all the insider details, booklist & strategy on how to prepare geography optional subject & map questions for UPSC IAS/IPS exam. Doing business in Kerala: Besides being famous for its backwaters, Kerala also enjoys the highest literacy rate in India. This state lies at the south western tip of India and is bordered by Karnataka, Tamil Nadu, and the Arabian Sea. The private label realities and the marketing strategy adopted by the organized retail chains in the state of Kerala. Prasanth MK1, kaja-net.com2 1 (Assistant Professor, Institute of management and Technology Punnapra, Alappuzha, Kerala, India and a PhD scholar at Madurai Kamaraj University, Madurai).

Digital message delivery is for a much wider audience — much diverse in the devices they use, and much more diverse in the ways they use those, and even more diverse in what their state of mind is or what else they are doing when they use those.

You can no longer control how your message will appear on screens with sizes and properties as varying as the users themselves; or how your message will be perceived by the audiences with varying tastes, or in different states of mind.

Kerala Milk Marketing Federation (Milma), which has formed a new marketing venture, Milma Foods with NDDB subsidiary, Mother Dairy is to evolve new marketing strategies. Yes, Real Estate investment is profitable in Kerala. But the place you choose for the investment is the main point in deciding your profit. Some of tips for a profitable real estate investment in Kerala are listed below: 1. It is a wise move to ow. Current Affairs Weekly Compilations for UPSC IAS IPS Civil Service Exam from PIB, Hindu, Indianexpress.

We at ValueFirst believe in understanding all these different situations and presenting you with solutions specifically tailored to your needs. We understand that rightly drafted messages can build relationships with customers, and consistent and valuable information to them fosters deeper engagement and their trust in you.

We at ValueFirst believe in being a publisher — not of our stories but of your messages for the world; not for the crowd but for the individual; not with one package for all but adaptable for each. Mobile We are in an era of selfies, tweets, posts, likes and shares.

We are in a generation of people that consider their mobile phones as important as their staple diet. With the development in technology, the mobile phone is no longer merely limited to only making calls and sending SMS messages.

The mobile phone is now a multitasking gadget that keeps users active among peers in the virtual world, helps them organise, and lets them explore. With the evolution of functionalities, features and usability options on mobile phones, the message delivery capabilities on these have also come a long way from a simple character SMS to include more and more multimedia content and interactivity.

The audiences on the mobile phone platform are huge, and can be addressed at once, but are diverse and vary greatly in the manner of using their devices. Marketers can reach many on mobile with right methods to tap into the advancement in user behaviour patterns, but are limiting themselves to traditional communication modes with regular marketing strategies.

We at ValueFirst know how to take your message to the widest possible group and groups of audiences, and right into their mobile phones using various modes. In addition, ValueFirst also provides platforms for customers to send mobile messages online; and also simple methods through which customers and brands can have fruitful conversations.

With the whole world shrinking into the screens of a phone, ValueFirst is opening doors for every brand, and leading their way into the digital stratosphere. Social Media Social Media is boon for anyone and everyone with a message for the masses. Social media has caught the world by a storm, with people across the web realising the potential it provides for easily connecting, keeping in touch and sharing with friends, relatives, long-lost buddies, and loved ones.

Social Media is a rapidly growing and constantly innovating platform.Kerala Tourism is having a global presence and with its clear strategy for growth sheer marketing activities, it has gained a lot of tourist from all over the world, Especially from .

Marketing strategy for the state kerala

A successful real estate agent’s marketing strategy involves more than promoting new business or developing a high profile. The successful agent actively seeks out leads and referrals of. This essay covers the marketing mix of the worldwide tourism industry - 4P analysis of the tourism industry.

BibMe Free Bibliography & Citation Maker - MLA, APA, Chicago, Harvard. WhatsApp Messenger is a freeware and cross-platform messaging and Voice over IP (VoIP) service owned by Facebook. The application allows the sending of text messages and voice calls, as well as video calls, images and other media, documents, and user location.

The application runs from a mobile device but is also accessible from desktop .

Marketing strategy for the state kerala

Kerala Tourism Marketing Strategy 1. The other aspect of Kerala is the eco-tourism initiative by Kerala state in the year The state is trying to brand the Medical Tourism because of efficient medical care in Kerala- Maldives, Neighbouring state like Lakshadweep.

Major initiative is the branding of Traditional Art Forms of Kerala.

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